Brands are the new politicians (and what we can do to stop it)
If my push notifications recently are any indication, election fever is officially upon us! For the next five hundred days, we’ll find ourselves slaves to publishers and pundits obsessively dissecting...
View ArticlePredator vs. Prey: Why brands need to stop hunting
When it comes to how they market themselves, brands should be acting like “prey.” Though, more often than not, we see them behaving as “predators.” It’s the difference between becoming interesting,...
View ArticleWhat Mad Men Can Teach Us About Marketing to Women
As the Mad Men dust finally settles, so do the industry’s self-congratulations on just how far the advertising world has come for women. Interviews with top female ad execs were abound the past few...
View ArticleWhen Bad Content Strategy Wins
Dave Coulier: a 90s icon, an American sweetheart and a familiar face on Tumblr everyday at promptly 8:30 a.m. That is, if you’re among the many followers of samepicofdavecoulier.tumblr.com: a blog that...
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How to Succeed in the Career of Life: Lessons From My Dad
After ten years of working in advertising and marketing, I’ve had time to reflect on the people who have made the biggest impact on my career. “Dad” may seem like an obvious, almost-too-easy choice—the...
View ArticleKeep Your Brand Current in Seas of Change
American chief marketing officers (CMOs) appear to have a big appetite for change in the coming year. New results from The CMO Survey indicate a strong intent – 37 percent more than last year – to take...
View ArticleRethinking the Creative Brief
A few weeks ago at the 4A’s Strategy Festival I listened to a number of case studies that followed a familiar and compelling story arc. 1. We were doomed 2. We had an “aha!” moment 3. We...
View ArticleWhat Modern Strategists Can Learn from Start-ups
Whether it’s Facebook new 360-video feature or Instagram’s freshly-launched Boomerang app, marketers have become infatuated with the latest bells and whistles in digital advertising. And while it’s...
View ArticleSilent Video May Become Your Brand’s Loudest Statement
A couple of years ago I was on a family trip. I turned on the hotel television and found a children’s network. Midway through the show all hell broke loose. “What is that?! What happened to my show?!...
View ArticleFor the ‘Luv’ of Advertising
The story of Matt Garcia, Rokkan’s new SVP of Client Partnerships’ passion for branding goes much further back than his tenure at Saatchi & Saatchi or even his days as Partner and Managing Director...
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